Billy Glasscock enters his first year as LSU’s General Manager after serving in the same capacity on Lane Kiffin’s staff at Ole Miss for two years (2024-25).
As LSU’s General Manager, Glasscock directs all facets of the program and his front office staff includes assistant general managers JR Belton, Adam Clark and Taylor Jacobs.
Glasscock has assembled a front office that puts LSU at the forefront nationally in the everchanging landscape of college athletics. LSU front office operates much like that of an NFL franchise and one that can help the student-athletes thrive in all areas – academics, competition, brand building, community engagement, and NIL opportunities – while also putting the program in a position to best construct at roster that will allow the Tigers to compete at the highest level.
As the General Manager, Glasscock directs all facets of the program, overseeing everything from strategic planning to daily execution. Major components of the role include all department staffing, roster construction, player acquisition, transfer portal strategy, advanced scouting, and long-term program development.
In his first few months at LSU, Glasscock helped Kiffin and staff put together the nation’s No. 1 ranked transfer portal class, a group that included the nation’s No. 1 quarterback in Sam Leavitt, the No. 1 offensive tackle in Jordan Seaton and the No. 1 edge rusher in Princewill Umanmielen. The Tigers followed that up with a Top 10 high school signing class.
Considered one of the top leaders in college football, Glasscock has been a part of building multiple championship contender programs and continues to shape the modern landscape in college football.
As the general manager at Ole Miss in 2024 and 2025, Glasscock helped the program achieve the best single-season in school history in 2025, posting a 13-2 mark and reaching the semifinals of the College Football Playoffs.
In 2024, Glasscock was instrumental in compiling an Ole Miss roster that shattered several program records, ranked as the best backfield defensive attack in college football and produced an Ole Miss seven-round era record eight NFL Draft picks. Ole Miss went 10-3 in 2024 and finished the year ranked No. 11 in the final AP Poll.
In his time in Oxford, Glasscock has helped bring in the No. 1 (2024) and No. 2 (2025) rated transfer signee classes in the nation to Ole Miss, in addition to two straight top-25 ranked high school classes.
Glasscock joined Ole Miss after three seasons at Texas from 2021-23 where he served as the director of player personnel. In his final season with the Longhorns in 2023, Texas posted a 12-2 mark, won the Big 12 title and played in the Sugar Bowl.
Glasscock has spent a decade overseeing all facets of recruiting and player personnel at Power Five programs. Prior to Texas, he was the director of player personnel at NC State, where he led recruiting activities and roster management from 2017-20. Before his time in Raleigh, Glasscock was the director of recruiting at Minnesota from 2011-16. In 2014, national recruiting analyst Tom Lemming named him one of five national directors of recruiting operations of the year.
Glasscock’s earlier experience comes on the coaching side. From 2009-10, he was a recruiting operations assistant and assistant strength and conditioning coach at Northern Illinois, with prior stints as an assistant coach at Arizona Western in 2008 and at Joliet Junior College from 2002-07.
Glasscock holds a bachelor’s degree from the United States Sports Academy. He has four children: Ava, Maddie, Will and Lily.