"It's three letters they don't get vs three letters you never forget."

NILSU is dedicated to providing our student-athletes, staff, and community with the resources needed to succeed in the world of NIL. We place emphasis on developing the education, branding, and providing of opportunities to fully equip our student-athletes after college.


    Expand your knowledge about all things NIL with the many resources and programs provided by the NILSU office.


    Engage in a brand identity session with the NILSU office to cultivate your unique personal brand and craft a strategic plan for your NIL goals.


    Download our NILSU app to get connected to your next opportunity, share your story, and start making deals happen.

NCAA college athletes now have the opportunity to benefit from their name, image and likeness. All three divisions have adopted a uniform, interim policy suspending NCAA name, image and likeness rules for all incoming and current student-athletes in all sports.  The policy provides the following guidance to member schools, college athletes and their families:

  • Individuals can engage in NIL activities that are consistent with the law of the state where the school is located. Colleges and universities may be a resource for state law questions.
  • Individuals can use a professional services provider for NIL activities.
  • College athletes who attend a school in a state without an NIL law can engage in NIL activity without violating NCAA rules related to name, image and likeness.
  • State law and schools/conferences may impose reporting requirements.

To learn more about NCAA guidance surrounding NIL, please click here.

On July 1, 2021, Senate Bill 60 of the 2021 Regular Session of the Louisiana Legislature went in to effect and made it permissible (in the state of Louisiana) for student-athletes to receive compensation for the use of their name, image and likeness.  Most recently, amendments were made in Senate Bill 250 to continue to provide opportunities for student-athletes in the state of Louisiana.

To learn more about Senate Bill 250, please click here.

LSU owns and protects multiple trademarks including, without limitation, its name, logos, color combinations, slogans, mascot and other indicia.  Use of LSU’s protected marks without permission from the University may be subject to criminal and/or civil penalties.

To learn more about the licensing process, please click here.  Additionally, you can contact: LSU Trademark Licensing, 225-578-3386, trademark@lsu.edu.


Per NCAA and State legislation, it is permissible for student-athletes to obtain representation for NIL purposes only.  Any representation by and athlete agent obtained by a student-athlete for the purpose of representing the student-athlete in matters pertaining to the use of the student-athlete’s NIL shall be from an individual registered with the state of Louisiana.

To register as an agent or marketing representative, please click here.

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