Mission

To empower student-athletes to thrive by advancing mental health, holistic wellness, and human performance through exceptional clinical care, innovative programming, education, and collaborative partnerships.

Vision

To be the national and global model for integrated sport psychology, mental health, counseling and wellness services in collegiate athletics—transforming the student-athlete experience and redefining excellence in sport and life through excellence, innovation, and impact.

Core Values

• Student-Athlete Centered Excellence – Prioritizing the unique needs, goals, experiences, and aspirations of every student-athlete.
• Whole-Person Wellness & Development – Promoting mental, emotional, social, cultural, academic, and performance well-being.
• Innovation & Leadership – Advancing new ideas, practices, and models of care that shape and advance the future of collegiate athletics.
• Collaboration & Community – Building meaningful partnerships across athletics, campus, and beyond.
• Belonging & Humility – Creating environments where every individual is seen, valued, respected, and empowered.
• Integrity, Excellence, & Accountability – Upholding the highest standards of care, ethical practice, service, trust, and professionalism.