Taylor Jacobs is entering her 13th year with the LSU Athletics Department in 2026-27 and her first year as Chief Strategy Officer for LSU Football after working for nearly five years as the Associate AD/NIL & Strategic Initiatives and eight years as the Compliance Coordinator for LSU Athletics.
As the CSO for LSU Football, Jacobs will be responsible for helping develop an overall vision for the program as it relates to the brand, establishing new revenue opportunities for the team, managing third-party NIL for all football student-athletes, as well as managing the revenue share cap for the program. The CSO will be responsible for generating strategic partnerships and ensuring alignment across key stakeholders to impact the long-term success of the program. In this new role, Jacobs will work directly with the general manager developing, communicating, and executing strategic initiatives for the program as well as roster construction for LSU Football.
Prior to joining the football staff, Jacobs has oversight of the NILSU department providing education, branding and opportunity to the student-athletes at LSU. Through innovative and strategic initiatives, Jacobs and her staff served as an on-campus resource to the student-athletes, coaches and community when it came to providing the education and tools needed to successfully navigate NIL opportunities. During her first-year navigating NIL, Jacobs introduced events such as Geaux Time and Build Your Board that served as opportunities for the student-athletes to engage with business leaders from Baton Rouge and surrounding areas to not only enhance their NIL opportunities, but also create networking opportunities for life after sports.
During her tenure as the Compliance Coordinator for LSU Athletics, Jacobs was charged with oversight of the recruiting visit process, as well as the complimentary ticket program for ticketed sports. In addition to recruiting, Jacobs also assisted the Assistant AD of Compliance in the initial eligibility process.
Jacobs joined the staff at LSU after working as the Recruiting Coordinator for Olympic Sports at Auburn University where she served from 2012 to 2014. In her role as Recruiting Coordinator, Jacobs assisted all Olympic sports in their recruiting efforts for official and unofficial visits. Her responsibilities in this role included planning events, providing educational material and assisting each sport staff with recruiting tours.
A former student-athlete herself, Jacobs competed as a member of the women’s tennis program at Auburn University from 2009-2012. In her final two years as a student-athlete, Jacobs served as the team captain as well as a women’s tennis representative on Auburn’s Student-Athlete Advisory Committee from 2010-2012.
Jacobs earned two degrees from Auburn University, graduating in May 2012 with her Bachelor of Arts in Communications with a minor in Italian and December 2013 with her Master of Education in Higher Education with a Sports Administration concentration.
Jacobs and her husband Jon Luke have two children, Miles and Sutton.