Cody Worsham was promoted to LSU’s Chief Brand Officer in January 2022. In his role as CBO, Worsham directs the department’s brand building, storytelling, messaging, and strategic communications for LSU Athletics’ nationally recognized athletics programs and partners, overseeing LSU Athletics’ social media, photography, and graphic design teams and its new media initiatives. He also has also led the department’s strategic and crisis communications efforts since February 2021.
Before joining the LSU Athletics Communications Staff as a digital reporter in the fall of 2018, Worsham was an award-winning sportswriter and former editor of Tiger Rag. In his role as digital reporter, Worsham provided content such as feature stories and human interest pieces along with reporting on various sporting events throughout the year for the LSU Athletic Department.
As digital media reporter, Worsham’s work was published on LSUsports.net, LSU game programs and on the school’s numerous social media platforms. He also wrote scripts for LSU’s award-winning social media videos, including the 2019 football hype video series.
He also launched and hosted “Hey Fightin’ Podcast,” “Boot Up: The LSU Basketball Podcast,” and “Tigers Win.” He wrote and produced the multimedia series “That’s Joe,” a podcast, video, and written series on Heisman Winner Joe Burrow.
A 2011 graduate of LSU, Worsham also served as sports editor at DIG Magazine for nearly two years and then as editor-in-chief for a year.
Worsham joined LSU after winning numerous awards at both Tiger Rag and DIG Magazine. In 2017, Worsham won a pair of first-place honors from the Louisiana Press Association – one for Sports Story for his feature on a day behind the scenes with Will Wade’s basketball program and the other for Sports Column on LSU’s 27-23 comeback win over Auburn on Oct. 14, 2017.
Worsham also captured first place from the Louisiana Sportswriters Association for Story of the Year in 2016 for his feature on LSU Basketball player Keith Hornsby while also being recognized by the LPA in 2015 for Individual Feature Writing.