Luci Patin

A Baton Rouge native and LSU graduate, Luci Patin now serves as the Assistant Director of NIL, focusing on education and branding for student-athletes.

In her role, Patin works directly with LSU student-athletes to help them discover, define, and communicate their personal brands. She oversees NILSU’s educational programming and brand development initiatives, ensuring that student-athletes are equipped with the knowledge and resources to maximize their name, image, and likeness opportunities while preparing for life beyond sports. Patin also helps manage signature NILSU events such as Sweats to Suits and Build Your Board, which connect athletes with practical learning experiences and professional networks.

Patin began her career in insurance and marketing, gaining experience in client relations, operations, and creative brand development. Her background in storytelling and strategy continues to shape her approach to athlete education and brand building at LSU.

Patin earned her bachelor of science in marketing from LSU’s E. J. Ourso College of Business in 2025. During her time as a student, she worked closely with NILSU staff which sparked her passion for helping athletes shape authentic and sustainable brands.