Kyle Manalo joined LSU Athletics and The Brand in September 2025 as the Director of Creative Content. He helps shape and execute the creative direction for LSU Football and Track & Field, as well as oversees the full-time content producers.
Before arriving in Baton Rouge, Manalo spent two years as the Assistant Director of Social Media Content for the Big 12 Conference, overseeing video ideation and production while contributing to the conference’s overall social media strategy. He led digital content efforts for the Big 12’s marquee events and championships, and collaborated with the conference’s key corporate partners including WWE, Sports Illustrated and Undefeated.
Manalo earned his bachelor’s degree in Marketing Management from Virginia Tech. While in Blacksburg, he gained real world experience in the athletics department as a Digital & Social Media Intern and a member of the Student Photography team.
A native of Ashburn, Va. – his parents still reside in the DMV area, while his brother, Calvin, is a senior at James Madison University.