Jason Feirman is a nationally recognized designer and communications professional who serves as Executive Director of Creative Design and Photography for The Brand, LSU Athletics’ in-house content and branding agency.
He began his career at LSU Athletics as Publications Director (2001–2013) before moving to MESH Marketing and Advertising in Baton Rouge, where he worked as an Account Director and Brand Strategist. In 2016, Feirman returned to LSU Athletics, where he now leads brand management, brand discovery and creative direction across digital, social, print, and advertising campaigns for all 21 varsity sports. He also oversees environmental signage across athletics facilities and manages the photography staff.
Over the course of his career, Feirman has produced 96 media guides, game programs, posters, digital designs, and other projects that have ranked among the nation’s best in the annual College Sports Communicators Creative & Digital Design Contests (formerly the CoSIDA Publications Contest).
His work has earned seven “Best in the Nation” honors, including back-to-back honors for The Brand office wall design project (2025–26), as well as “Best in the Nation” for a football poster (2010), “Best Cover” for a football game program (2008), and honors for women’s basketball media guides (2002–03 and 2007–08) and a men’s basketball media guide (2009–10).
Across his time at LSU and MESH, Feirman and his teams have earned 39 American Advertising Awards (ADDYs), highlighted by the 2018 Best of Show award for the Mike VII logo design.
Feirman has also been an active leader in the American Advertising Federation of Baton Rouge, serving six years on its board and chairing committees focused on communications, professional development, student outreach, and the ADDY Awards. His contributions have been recognized with numerous honors, including AAF National President of the Year, District 7 President of the Year, and Club of the Year (2012). He received the Ralph Sims Award in 2013 for lifetime achievement in advertising education, the AAF-BR President’s Service Award in 2007, and the Excellence in Sales and Marketing Award from the Sales and Marketing Executives of Greater Baton Rouge in 2018. In 2023, he was honored with the AAF District 7 Bolton-MacVicar-Malone Award for his dedication to supporting advertising students.
A Metairie, Louisiana, native, Feirman earned his Bachelor of Arts in Journalism from LSU in 2000. He and his wife, Rachael, have three children: Cooper, Ella, and Parker.