Clay Harris
Clay Harris, a Baton Rouge native and proud LSU alumnus, began his tenure with LSU Athletics in December 2022 as Deputy Athletics Director and Chief Revenue Officer, serving as a key member of the department’s senior leadership team. In this role, Harris leads and maximizes all revenue-generating operations for the athletics program.
He oversees LSU’s multimedia rights partnership with Playfly Sports, the corporate sponsorship arm of LSU Athletics, and manages the LSU Athletics Ticketing and Parking office as well as all revenue-generating agreements. Additionally, he serves as a strategic liaison to the LSU Trademark Licensing office, the Tiger Athletic Foundation, and the LSU Foundation. Harris also serves as the sport administrator for LSU’s men’s and women’s golf programs.
Harris joined LSU following a decade-long career with IMG Sports, where he began in 2012 as General Manager for Tulane IMG Sports Marketing. In that role, he oversaw sponsorship revenue, budgeting, and partnership management. In 2014, he was elevated to General Manager for both the University of Houston and Rice University, where he led both departments to record-breaking sponsorship growth. At Houston, Harris played a pivotal role in the opening of TDECU Stadium and the Fertitta Center. Harris also contributed to the Red River Showdown, the iconic Texas vs. Oklahoma football rivalry in Dallas, Texas.
In 2019, Harris was named Vice President and General Manager for Texas A&M Athletics, where he once again achieved historic revenue milestones and collaborated closely with senior leadership to drive the department’s commercial success. During his tenure in College Station, Harris and his team were recognized for their innovative approach to sponsorships, earning multiple awards and establishing themselves as industry leaders in collegiate athletics.
Earlier in his career, Harris served as Senior Director of Sponsor Development for the National Senior Games Association in Baton Rouge, focusing on integrated marketing campaigns and sponsorship development. He began his sports career with the NBA’s New Orleans Pelicans, contributing to game-day promotions, sponsorship activations, and special events as part of the Marketing & Promotions department.
Harris holds multiple degrees from Louisiana State University and Southeastern Louisiana University, including a Bachelor’s in Business Administration, an MBA, and a Master’s in Sports Management.