Clay Harris, a native of Baton Rouge and LSU Alum began his role as Deputy Athletics Director for Revenue Generation in December of 2022.
Harris joined LSU Athletics after a 10 year tenure with IMG which started in September 2012 as the general manager for Tulane IMG Sports Marketing. In this role, he was responsible for generating sponsorship revenue, maintaining the property’s budget and managing the relationship between IMG College and the Tulane Athletic Department.
In 2014, Harris left his role at Tulane to become the General Manager at both the University of Houston and Rice University holding both roles at the same time. He led both athletic departments to historic sponsorship revenue growth and was a key figure in the opening of the New TDECU Stadium for football and the Fertitta Center for basketball at U of H. Harris also held a position at the Red River Showdown, the annual Texas vs. Oklahoma rivalry series in Dallas, Texas. Here he assisted in sales and operations of the game.
In 2019, Harris became the Vice President and General Manager at Texas A&M Athletics where he yet again led the department to unprecedented sponsorship revenue. During his time in College Station, he successfully cultivated relationships and worked closely with Texas A&M senior staff in order to generate revenue for the department.
Before joining IMG, Harris worked as the senior director of sponsor development for the National Senior Games Association in Baton Rouge. In this role he was responsible for developing integrated marketing campaigns and generating new sponsorship revenue while maintaining the existing sponsorship landscape for the organization.
Harris began his career in the sports industry in the Marketing & Promotions department for the NBA’s New Orleans Pelicans. While with the Pelicans, he assisted with multiple aspects of game day promotions and events and sponsor activations as well as several grass root marketing campaigns.
Harris holds multiple degrees from Louisiana State University and Southeastern Louisiana University. He received his bachelor’s degree in business administration and a MBA. Harris also holds a Masters in Sports Management from LSU.