Clay Harris, a Baton Rouge native and proud LSU alumnus, joined LSU Athletics in December 2022 as Deputy Athletics Director and Chief Revenue Officer. As a key member of the department’s senior leadership team, he is responsible for leading and optimizing all revenue-generating operations across the athletics program.
In this role, Harris oversees LSU’s multimedia rights partnership with Playfly Sports, including corporate sponsorships and NILSU Max, LSU’s third-party NIL division. He also manages the LSU Athletics Ticketing and Parking operations, while overseeing major revenue partnerships with global brands such as Nike and Fanatics. In addition, Harris leads NIL fundraising and stewardship efforts for LSU Football and serves as a strategic liaison to the LSU Trademark Licensing office, the Tiger Athletic Foundation, and the LSU Foundation. He also serves as sport administrator for LSU’s men’s and women’s golf programs.
Prior to LSU, Harris spent a decade with IMG Sports, beginning in 2012 as General Manager for Tulane IMG Sports Marketing, where he led sponsorship revenue, budgeting, and partnership strategy. In 2014, he was promoted to General Manager overseeing both the University of Houston and Rice University properties, driving record-setting sponsorship growth at both institutions. At Houston, he played a key role in the launches of TDECU Stadium and the Fertitta Center. He also contributed to the Red River Showdown, the historic Texas–Oklahoma football rivalry held annually in Dallas.
In 2019, Harris was named Vice President and General Manager for Texas A&M Athletics, where he delivered historic revenue results and worked closely with senior leadership to advance the department’s commercial strategy. His team earned multiple industry awards for innovation in sponsorship development, establishing a reputation as a leader in collegiate athletics revenue generation.
Earlier in his career, Harris served as Senior Director of Sponsor Development for the National Senior Games Association in Baton Rouge, focusing on integrated marketing campaigns and sponsorship growth. He began his career in sports with the NBA’s New Orleans Pelicans, contributing to marketing, promotions, and game-day operations.
Harris holds degrees from Louisiana State University and Southeastern Louisiana University, including a Bachelor of Science in Business Administration, an MBA, and a Master’s in Sports Management. He is married to Stephanie Joffrion Harris, and they have one son, Houston Clay Harris.