Brandon Berrio enters his first season as the Director of Football Social Media and Branding and seventh overall full-time with LSU Athletics.
Berrio is tasked with leading the creative vision for LSU Football under head coach Brian Kelly through external platforms. For five seasons, Berrio worked to build a creative team, which continuously ranks in the top five of social media metric benchmarks.
Prior to overseeing the social media and brand of LSU Football on a full-time basis, Berrio worked as the secondary communications contact for the Tigers from 2017-21 and primary contact for the gymnastics program from 2016-22.
In 2020, the LSU Football social media team was named the Best in Sports Social Media by Sports Business Journal. LSU was the second collegiate team nominated for the award and first to win the award, beating out the XFL, Major League Baseball and Bleacher Report.
LSU set the standard for social media in 2019 on the way to the program’s fourth national championship. The social team helped lead college football in interactions and engagements thanks in part to a new industry standard for hype videos and coverage of Joe Burrow’s legendary Heisman season on the way to being selected as the No. 1 overall pick in the NFL Draft.
In addition to his role with LSU Football, Berrio also worked as the primary communications contact for the LSU Gymnastics program for six seasons. During that span, LSU was constantly in the top of engagements across all three platforms because of the work by the top creative team in all of NCAA Gymnastics.
Berrio began his career in the sports information department. As a student and graduate assistant, he worked as the primary contact for the swimming and diving and women’s tennis programs. Berrio also served as the secondary contact for LSU Baseball, which included trips to the College World Series in 2015 and 2017. While a full-time staffer in the communications department, Berrio also worked with the softball and women’s golf teams and oversaw a student staff of nearly 20-plus each academic year.
The Baton Rouge native graduated from LSU with his bachelor’s degree in mass communication in May 2015 and master’s degree in sport administration in December 2019.