LSU Gold

The Livvy Fund

by Ethan W. Anderson
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The Livvy Fund

BATON ROUGE – LSU gymnast and NIL superstar Olivia Dunne launched “The Livvy Fund” on July 6, 2023 in efforts to assist female student-athletes in earning new opportunities within name, image, and likeness. (NIL)

Dunne has easily been the most successful woman in college athletics regarding NIL since its legalization in July of 2021. The senior is an All-American at LSU and is a social media sensation with over 15 million followers across her social platforms. She has made numerous partnerships and was named one of Rolling Stone’s top 20 most influential creators. 

“As a female student-athlete, I have been fortunate enough to build a strong social media following and establish valuable brand partnerships that have launched my career in ways I couldn’t imagine. I am excited to build on this momentum by leveraging my connections and sharing my knowledge in the NIL space to create more opportunities for LSU female-student athletes, while emphasizing the importance of bringing NIL funds to women in college sports.”

The New Jersey native has partnered with LSU’s official NIL collective, Bayou Traditions, to create The Livvy Fund. Bayou Traditions mission is to raise funds to provide NIL opportunities to LSU student-athletes, make deals more accessible, allow student-athletes to gain financial and business experience without compromising focus on studies and sports. 

The Livvy Fund was a passion project for the 20-year old as she plans to leverage her connections to educate her female peers on personal branding and developing partnerships. Dunne hopes that her fund will be a way to leave a legacy at LSU and impact other young women for years to come. 

I really hope to get as many women student athletes on board as I can. I want to continue to elevate women’s sports as a whole because they really deserve the same publicity as the men’s.”, Dunne said in an interview with SI Swimsuit. “We do equal work, we put in equal time in our facilities every day and in school, so I feel like it would be right for this to be equal.”

Dunne is aware of her status and position as the leading earner in women’s NIL. She feels that it is her responsibility to help her peers achieve similar success and capitalize on their opportunities while they are a college athlete. Dunne hopes to expand similar projects to other college campuses in the future while growing her network at LSU.

Brands and individuals can support The Livvy Fund in multiple ways. Support may come in the form of a one-time, monthly, or yearly payment at any amount. Monetary donations are always appreciated but there are other ways to support The Livvy Fund. Dunne says, “Spreading the word, posting about it and publicizing the fund are all great ways to help because I really want this to take off.” 

Dunne is entering her senior season as a member of the LSU gymnastics team where she will return from a junior season that was ridden with injuries. She trains the all-around and is an All-American on bars where she owns a career high of 9.925 on the event. Dunne’s career high on the floor is a 9.90.