Mulkey Appoints Roberts as Director of Player Personnel and Influence to Manage NIL for LSU Women’s Basketball
In Roberts’ new and expanded role, she will work to enhance branding opportunities for players on the LSU Women’s Basketball team, working as a direct liaison with LSU Athletics’ NIL staff and ensuring that each player has the opportunity to grow their brand to the fullest potential.
BATON ROUGE – As the era of Name, Image, and Likeness continues to evolve within collegiate athletics, head coach Kim Mulkey announced Wednesday, the one-year anniversary of NIL, that Jennifer Roberts will take on a first-of-its-kind role in women’s college basketball as LSU Women’s Basketball’s Director of Player Personnel and Influence. In this role, Roberts will help players within the program develop their personal brands, make informed decisions, and maximize their NIL opportunities.
“Collegiate athletics continues to change and evolve before our eyes, and it is important for us to be at the forefront of those changes,” Coach Mulkey said. “Jennifer has always been a critical member of my staff, and by taking on these additional responsibilities, she will help our players thrive in this space and keep our program on the cutting edge of NIL.”
In Roberts’ new and expanded role, she will work to enhance branding opportunities for players on the LSU Women’s Basketball team, working as a direct liaison with LSU Athletics’ NIL staff and ensuring that each player has the opportunity to grow their brand to the fullest potential. LSU Athletics has been at the forefront of NIL efforts through their partnership with Altius Sports Partners and the education provided to their student-athletes, coaches and staff. Through this new role, Roberts will be a key component for women’s basketball in providing guidance when it comes to expanding their brand and positioning them for success in the NIL era.
“I am excited to work with our players to help them understand how to increase their market value,” Roberts said. “LSU is a global brand, and our players understand that being a Tiger will open many doors for them. NIL has been at the forefront for LSU since we arrived in Baton Rouge, and I quickly knew I had the capability to help our players navigate those waters. I am excited about this opportunity because along with the university, our program is embracing the new frontier within college athletics. As college athletics continue to evolve, it is important to educate our players on any deals they may be presented while also working to elevate their personal brands.”
Roberts spent the past year as the Director of Player Personnel for the women’s basketball program where she handled a range of duties that included player appearances, team community service and acting as the liaison for external projects as well as the serving as the program’s academic liaison. Before coming to LSU, Roberts was at Baylor University with Coach Mulkey during her entire 21-year tenure in Waco.