Caesars Named Official Sportsbook of LSU Athletics
BATON ROUGE – LSU Athletics, LSU Sports Properties and Caesars Entertainment Inc. announced Friday a multi-year, seven-figure deal to make Caesars Sportsbook the exclusive gaming and sportsbook partner of LSU Athletics.
This landmark partnership was facilitated by LSU’s third-party multi-media rights holder, Playfly Sports, and focuses on unique fan engagement opportunities while expanding responsible sports gaming and education.
“LSU has always taken pride in providing fans with unique, innovative, and world-class experiences, and our new partnership with Caesars Entertainment will do just that,” said LSU Athletics Director Scott Woodward. “We share a clear vision of how athletics and entertainment can come together to enhance the fan experience and we are excited to join with Caesars to make that vision a reality.”
Caesars will receive a multitude of marketing and sponsorship assets from LSU Athletics, including naming rights for the new Caesars Sportsbook Skyline Club at Tiger Stadium, signage throughout Tiger Stadium, as well as additional signage at the Maravich Center, Alex Box Stadium and an exclusive presence on the LSU Sports Mobile App. The deal also includes broadcast and digital sponsorship rights, as well as visibility for Caesars Sportsbook throughout all of LSU’s 21 men’s and women’s varsity athletics programs.
“LSU athletics programs have always exemplified excellence, and at Caesars, we couldn’t be happier to partner with such an iconic brand in college athletics,” said Chris Holdren, Co-President of Caesars Digital. “We have a proud legacy in Louisiana, and bringing LSU fans closer to the sports they love while also offering scholarship opportunities will help us build upon that.”
In addition to providing a significant financial commitment to LSU, Caesars will also create an annual scholarship fund to support LSU students.
“As a proud partner of LSU Athletics, we are focused on creating innovative partnerships to engage sponsors and unlock meaningful new revenue sources,” said Michael Schreiber, Founder & CEO of Playfly Sports. “Given the explosive interest in and access to gaming, we are excited to responsibly bring Caesars Sportsbook and LSU together.”
As part of the partnership, Caesars is committed to working with the Louisiana Association on Compulsive Gaming, regulators and the community to provide responsible gaming resources to all eligible sports bettors in the state and driving awareness of the responsible gaming tools available on the Caesars Sportsbook app.
Once sports betting is approved in Louisiana, Tiger fans and sports fans above the age of 21 in the state can enjoy Caesars Sportsbook’s state-of-the-art product offerings. The easy-to-navigate Caesars Sportsbook app integrates mobile sports betting with the company’s industry-leading loyalty program, Caesars Rewards, where every bet, win or lose, rewards the bettor with Tier Credits and Reward Credits that can be used to unlock unbeatable experiences within the Caesars portfolio of properties and partnerships. Caesars will not market to students or fans under the age of 21.
About Caesars Entertainment, Inc.
Caesars Entertainment, Inc. (NASDAQ: CZR) is the largest casino-entertainment company in the US and one of the world’s most diversified casino-entertainment providers. Since its beginning in Reno, NV, in 1937, Caesars Entertainment, Inc. has grown through development of new resorts, expansions and acquisitions. Caesars Entertainment, Inc.’s resorts operate primarily under the Caesars®, Harrah’s®, Horseshoe®, and Eldorado® brand names. Caesars Entertainment, Inc. offers diversified gaming, entertainment and hospitality amenities, one-of-a-kind destinations, and a full suite of mobile and online gaming and sports betting experiences. All tied to its industry-leading Caesars Rewards loyalty program, the company focuses on building value with its guests through a unique combination of impeccable service, operational excellence and technology leadership. Caesars is committed to its employees, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. Know When To Stop Before You Start.® Gambling Problem? Call 1-800-522-4700. For more information, please visit www.caesars.com/corporate.
About Playfly Sports (d.b.a. LSU Sports Properties in Baton Rouge, La.)
Playfly Sports is a full-service sports marketing company operating where sports marketing, media & technology converge. Playfly Sports drives outcome-based solutions for brands reaching approximately 83% of all US sports fans generating over 230bn impressions each year in pro, college, and high school sports. Utilizing the influence and durability of local sports fandom, Playfly Sports exclusive rights in the NBA, NHL, MLB, NCAA, esports, and high school sectors drive value for our local, regional, and national brand partners. Playfly’s insights-infused multimedia and tech platforms drive innovation through scaled linear, digital, in-venue, and experiential marketing and engagement assets. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Igniting Brands through the Love of Fans. Visit Playfly Sports online at playfly.com and follow Playfly Sports on LinkedIn, Twitter, and Facebook: @PlayflySports. www.playfly.com