BATON ROUGE — A mobile-first design and data-driven fan experience inspired the latest iteration of, which was relaunched on July 1 in collaboration with the LSU Athletics Department, Playfly Sports and WMT Digital.

On this Official Website of LSU Athletics, Tigers fans around the globe will continue to find timely information about the department’s 21 varsity athletics teams including scores, schedules, rosters and news.

“Just as our student athletes deserve a world class experience from the day they arrive on campus for the first time, our fans deserve a world class experience every time they interact with LSU Athletics,” said LSU Athletics Director Scott Woodward. “Our new presence at will provide exactly that. We’re excited to utilize this updated space to showcase the record-setting, history-making performances our Tigers regularly deliver for the best fans in the country.”

Starting this fall and into the 2021-22 athletics season, fans and visitors can expect streamlined access to on-demand video, podcasts, live streaming audio broadcasts, live statistical information, exclusive ticket offers and availability, first access to official merchandise, along with enhanced statistical data and imagery for teams and student-athletes. Among the new features will be team and individual statistics integration which tap directly into the NCAA’s repository, not only streamlining presentation of live and on-demand data throughout the site but across multiple platforms.

“The new LSU Athletics digital platform and website showcases next level innovation from our partners at WMT Digital,” said Michael Schreiber, Founder and CEO, Playfly Sports. “LSU Athletics understands the importance of celebrating the student-athlete experience – this site continues our focus on digital-first initiatives as we build. in partnership with LSU, even greater engagement with fans and alumni.”

The team and individual statistics integration on the WMT platform tap directly into the NCAA’s repository, which not only streamlines presentation of live and on-demand data throughout the site, but also allows for it to be available across multiple platforms.

“Our innovative partners at Playfly and LSU share a belief in using storytelling to fuel digital engagement,” said Andres Focil, Founder and CEO, WMT. “We are proud to introduce a new digital platform that creates a truly immersive experience for LSU fans, students and alumni.”

In March of 2021, LSU Athletics and Playfly Sports announced a partnership with WMT Digital which specializes in results-based digital marketing, software engineering and web development. Among a range of innovative digital services included this upgraded, fully-customized edition of as the Official Website of LSU Athletics., the Official Website of LSU Athletics, first launched in 1999. It has long been an industry leader in implementing fan-engaging technology, audio and video streaming, communications and marketing initiatives, and being a destination for fans, alumni and visitors to the Baton Rouge campus for the University’s world-class athletics events.

About Playfly Sports
Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of high school and college multimedia rights, uniform branding, and high-profile sports sponsorship platforms. The company introduces high school and college students to career development opportunities in esports through CSL Esports, operators of North America’s largest college esports league. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at and follow Playfly Sports on LinkedIn, Twitter, and Facebook: @PlayflySports.

About WMT Digital
WMT Digital is a full-service agency that consists of a team of engineers, designers and developers committed to using technology to solve complex problems. By examining user behavior through search patterns and usage data, the company builds one-of-a-kind digital products that inspire action and drive results. Grounded in targeted metrics, WMT crafts custom solutions that meaningfully impact fan engagement, recruiting, ticket sales, fundraising, and more. Many of the most respected names in collegiate athletics partner with WMT, including the Arkansas Razorbacks, Clemson Tigers, Florida State Seminoles, Georgia Tech Yellow Jackets, Kansas Jayhawks, Notre Dame Fighting Irish and Ohio State Buckeyes. For more information, visit