BATON ROUGE – LSU Athletics announced today its partnership with Altius Sports Partners, a dream team of name, image and likeness (“NIL”) experts led by former NFL Players Association vice president of business & legal affairs Casey Schwab. The partnership makes LSU Athletics the first of two collegiate athletic programs to sign a comprehensive NIL advisory deal.
“This relationship with Altius is all about positioning LSU Athletics to fully realize the opportunities that will come with name, image and likeness for our student-athletes,” said LSU Athletic Director Scott Woodward. “We want to be forward thinking in all that we do and the talented team at Altius is an incredible resource for us to draw from as we navigate this exciting new landscape in college athletics.”
Altius will provide the educational support needed to manage imminent NIL changes that will allow student-athletes to earn compensation and gain greater control over the marketability of their careers.
The company brings decades of experience in all areas impacted by NIL changes. Altius leadership includes CEO Casey Schwab, Founding Partner David Carter, Founding Partner John Entz, Education Consultant Gabe Feldman, and Coaching Consultant Urban Meyer, along with Advisors Jené Elzie, Oliver Luck, Jessica Mendoza, Kenneth Shropshire, and Malcolm Turner. Collectively, the team has worked with dozens of sports organizations, including the NFL Players Association, NCAA, NFL, NBA, FOX Sports, ESPN, XFL, Wasserman, and universities across the country.
“We set out to create the Dream Team of NIL by first identifying all areas the rule changes will impact – education, compliance, coaching, recruiting, fundraising, media, commercial opportunities and vetting third parties, from content curators to agents,” said ASP CEO Casey Schwab. “Then, we targeted the best-of-the-best for our team and created a business model that allows universities to tap into our group of experts as if they were part of an outsourced vertical to their athletic departments.”
ASP will provide LSU Athletics with strategic planning, compliance support, recruiting tools, fundraising solutions, corporate partner management, and third-party vetting – all focused on helping LSU Athletics become industry-leaders on NIL issues in support of its student-athletes.
About Altius Sports Partners
Altius Sports Partners is a leading-edge NIL focused firm that delivers comprehensive consulting, strategic planning, compliance support and education to its clients. Providing all stakeholders – athletic departments, coaches and student athletes – with the resources they need to thrive in this new age of college athletics, Altius leverages its deep reservoir of sports business expertise to help those impacted by NIL changes prepare and excel. We’ve built the best-in-class team of cross-disciplinary leaders to reach higher levels of education, higher access to opportunities and higher standards of excellence.