BATON ROUGE — Louisiana State University and LSU Sports Properties announced today the signing of Peoples Health to a five-year sponsorship agreement in support of LSU Athletics.
As a Team LSU Partner, Peoples Health receives premium signage in all LSU athletics venues; game sponsorships in football, men’s and women’s basketball, and baseball; tickets, marketing rights and other Team LSU brand association.
“We’re excited by this opportunity to introduce ourselves to the people of greater Baton Rouge and to LSU fans everywhere. Peoples Health is happy to extend its service area to Baton Rouge and welcomes this opportunity to further support our community,” said Carol Solomon, chief executive officer of Peoples Health. “LSU Athletics aren’t just important to Baton Rouge, they’re a resource for the entire state.”
Peoples Health joins an impressive list of top LSU Athletics sponsors including Cox Communications, Ochsner Health System and Super Chevy Dealers.
“Peoples Health has creatively structured a sponsorship that will give them exposure while also giving LSU Athletics quite a boost,” said Ward Wyatt, general manager of LSU Sports Properties. “We are thrilled that they have joined Team LSU, and we appreciate the considerable commitment they are showing to our programs, students and fans.”
About Peoples Health Network:
Established in 1994, Peoples Health serves as the exclusive administrator of Medicare health plans for over 35,000 people in the greater New Orleans area, and will be introducing Medicare health plans starting October 1, 2006 in the Ascension, East Baton Rouge, Livingston, St. James, Tangipahoa and Washington parishes. Additional information can be found on the Peoples Health Web site at w.w.w.peopleshealth.com.
About LSU Sports Properties:
LSU Sports Properties is the exclusive marketing and multimedia rights partner of LSU Athletics and manages all corporate sponsorship opportunities surrounding the Tigers, including on-premise signage, TV, radio, print, Internet, game sponsorships, premium hospitality, event marketing and promotions. LSU Sports Properties is a division of CBS Collegiate Sports Properties.