BATON ROUGE — Subway has signed a one-year partnership agreement with LSU Sports Properties in support of Louisiana State University Athletics.
“Subway is excited about the opportunity to support the LSU Tigers while reaching its fan base with our message of ?play hard, eat fresh,’ ” said Francis Nezianya, board chair for the Baton Rouge Subway Market.
“Collegiate athletics pairs nicely with the healthy lifestyle we promote, and supporting LSU Athletics is a great way to thank Tiger fans and our customers for their support,” added Jeff White, board chair for the New Orleans Subway Market.
As part of the agreement, Subway will receive premium signage in Tiger Stadium and Alex Box Stadium and the Pete Maravich Assembly Center; radio, print and exposure on LSUsports.net; a Subway promotion; and use of the “Tiger Partner” mark.
“Subway is supportive of the communities in which it is located nationwide, and we’re pleased they’ve joined us to support LSU Athletics,” said Ward Wyatt, General Manager of LSU Sports Properties. “It’s a great brand to add to our prestigious list of corporate sponsors, and we’re looking forward to an exciting year with Subway on board.”
About Subway:
The Subway restaurant chain is the world’s largest submarine sandwich franchise with more than 26,000 locations in 85 countries. The chain was named the number one franchise opportunity in all categories by Entrepreneur magazine in its Annual Franchise 500 ranking for 2005 ? for the 13th time in 17 years.
About LSU Sports Properties:
LSU Sports Properties is the exclusive marketing and multimedia rights partner of LSU Athletics and manages all corporate sponsorship opportunities surrounding the Tigers, including on-premise signage, TV, radio, print, Internet, game sponsorships, premium hospitality, event marketing and promotions. LSU Sports Properties is a division of CBS Collegiate Sports Properties.