Being at LSU comes with many opportunities in itself but the NILSU department goes the extra mile to ensure student-athletes can take advantage in the world of NIL while in Baton Rouge. The department creates opportunities for student-athletes through partnerships, exclusive events, and the use of cutting-edge technology. NILSU and Teamworks partnered to implement Influencer app, a groundbreaking platform designed to connect LSU student-athletes with local businesses for Name, Image, and Likeness (NIL) opportunities.

 

In December 2025, LSU served as the launchpad for Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership that gives student-athletes a platform to influence product development, innovation, storytelling, and culture. Eleven LSU football players were featured on Nike’s inaugural Blue Ribbon Elite Football roster, making LSU the most represented school in the campaign. By August 2026, the partnership has continued to grow, with more than 40 LSU student-athletes across all sports signed to the program for 2026-27 academic year.

The Influencer app is the new cutting edge platform that will allow student athletes to quickly access and share team content. Athletes will also be able to see at-a-glance metrics that highlight their NIL value. Athletes can find, message, contract, and fulfill transactions with companies directly in-app for NIL collaborations. It’s designed to streamline the entire process of managing NIL deals and partnerships.