"What I didn't realize is the brand. Those three letters, L-S-U, they don't mean anything else but Louisiana State University. It's an international brand." - Kim Mulkey

BRAND MEETINGS

At LSU we give our student-athletes the resources and connections needed to build their personal brand. NILSU assists student-athletes in using the unrivaled and historic brand of LSU to help develop their own separate identity. Student athletes have the privilege to meet with our staff in two separate meetings that explore their personal brand identity and strategic planning.

The brand identity meeting is designed to learn more about the student-athlete outside of sports and what drives them. We want to align their values, hobbies, and interests with specific brands that will generate the most success.

The brand strategy meeting follows identity and helps student-athletes plan the process in securing an NIL deal. Student-athletes cultivate new ways to reach out to potential brands and develop social media content strategies to propose on various platforms in order to meet their obligations.

CONTENT CREATION SESSIONS

Content Creation Sessions are structured opportunities designed specifically for student-athletes to work hands-on with our professional, award-winning creative team known as The Brand, giving them access to high-quality resources, expertise, and guidance that elevate their personal storytelling.

Held twice a month, these sessions create a consistent and supportive environment where athletes can intentionally develop content that reflects their identity, interests, and values beyond their sport. Rather than leaving athletes to navigate social media on their own, these sessions provide direction in areas like concept development, filming, and editing, ensuring that the content they produce feels both authentic and polished.

The collaborative nature of these sessions allows student-athletes to experiment creatively while also learning how to effectively engage their audience, build their personal brand, and maintain a strong digital presence.