For over 70 years, LSU has boasted one of the premier communications departments in the country, winning numerous national awards for outstanding publications, press releases and feature stories. The unit produced nearly 2,500 news articles and press releases last year promoting LSU Athletics. The communications department also collaborates with campus to provide resources such as media training programs, where student-athletes are placed in mock interview settings and instructed how to best represent themselves and their respective teams.

Visuals are key to brand building. At LSU Athletics, we have some of the most talented and versatile graphic designers in the industry, who produce award-winning work such as logos, posters, schedule cards, web graphics, social media posts, promotion items, billboards and more. Our colors are bold, and so are our designs. Each program has a unique look that helps bring the spirit and values of each team to life.

LSU prides itself on a world-class fan experience. Whether it’s Saturday night in Death Valley, a Friday night at The Box, or a big time matchup at the PMAC, LSU’s marketing team has enabled Baton Rouge to become home to some of the greatest environments in all of sports – college or pro.

On July 1, 2021, NILSU was launched with a billboard in Times Square, showcasing a commitment to being at the forefront of this new era of collegiate athletics. In September of 2024 – over three years later – that commitment remained steadfast with the premiere of “The Money Game” documentary, which provided viewers with an inside look on all things NIL at LSU. The documentary, which reached No. 2 on Amazon Prime within a week, featured Heisman Trophy winner Jayden Daniels and now-WNBA star Angel Reese, along with Trace Young from Men’s Basketball, Olivia Dunne from Gymnastics, Flau’Jae Johnson from Women’s Basketball and Alia Armstrong from Track and Field. 

NILSU also hosts multiple events throughout the year to educate and position its student-athletes to thrive in the NIL space. LSU is the only school to have three of the top 10 NIL earners at one time. Sports Illustrated recognized Dunne, Johnson, Reese and Skenes – as well as LSU athletes as a whole – as some of the top 50 most influential figures in sports in 2024. Forbes has honored five LSU athletes over the last two years on its annual 30 Under 30 and Top Creators lists.

Nobody has captured history like the LSU Pix staff, who took over 3.5 million photos of student-athletes, staff, and coaches in the last year. From iconic moments to national championship seasons, the LSU Pix staff – consisting of full time staff members, graduate assistants and students – is always in the right place at the right time to document greatness.

The Hey Fightin’ Podcast Network proudly serves as one of the largest podcast networks in collegiate athletics, garnering over 1.37 million plays through eight different shows – two of which are hosted by student-athletes. From “Tigers Win”, to “Play by Play,” to “Hey Fightin’ Podcast,” “Hearing Voices” and more, the network is the perfect outlet for LSU fans to catch up on all things Tigers.

LSU has become one of the most recognizable brands on social media with 7.7 million followers across all platforms, in addition to 59 million engagements, an estimated post reach of 1.3 billion and 6.3 billion post impressions across the last year. Eight of LSU’s sport programs rank in the top five nationally in social media engagement.

Creative video has become integral to athletic departments across the country. LSU’s award-winning video team has received seven Emmy nominations and four Emmy winners from the Suncoast Chapter of the National Academy of Television Arts & Sciences. These prestigious awards include recognition for projects including LSU Baseball’s docuseries “The Powerhouse” and LSU Gymnastics’ “The Climb,” both housed on LSU+. “The Climb” and LSU Football’s docuseries “The Path” both also air on ESPNU, drawing more than 3.5 million combined viewers last year.