Robert Munson is a Baton Rouge native and a veteran communications strategist who joined LSU Athletics in September of 2017.
His duties include leading the athletic department’s communications, marketing and brand engagement teams including overall brand strategy, strategic communications, sports information, marketing, promotions and fan-experience, creative and digital services and overseeing in-venue and live media productions on television, video and radio.
Munson brings a large variety of experience to LSU with nearly 20 years in strategic communications, marketing, advertising, and creative content. His work has spanned multiple industries including sports, politics, government and business.
In addition to his own strategy firm in Baton Rouge, Munson previously served as Executive Director of Sports Operations for SSG Sports, a division of Sanderson Strategies Group in Washington DC for which he also served as a Senior Advisor. SSG Sports represents Major League Baseball, multiple individual MLB teams, professional athletes, sports executives, leagues and collegiate athletic programs.
Munson received his undergraduate degree from Louisiana Tech University and his master’s from Georgetown University. Robert and his wife Sarah have one child, Jackson.