Kirby Koch Season 2025-26

Kirby Koch joined the LSU Athletics Department as an Assistant Communications Director in August of 2025 after six years as an undergraduate and graduate student within the Athletics Communications department at LSU. Koch will primarily work with the women’s basketball team, leading their communication efforts.

Koch began his career as a volunteer intern in January 2020 and worked his way up by assisting at a variety of events throughout his first year in the position.

In June 2021, Koch took over the communications efforts for the LSU Swimming and Diving program. In this position, he oversees the public relations regarding the team, which ranges from preparing and executing social media strategy, writing press releases, and serving as the media liaison for the program.

After several years of working with the baseball program, Koch took the lead on day-to-day operations of the social media accounts. In his first year in this role during the 2024 season, the baseball accounts garnered over 7 million engagements, 6.8 million likes and over 50 thousand new followers. He followed 2024 up by covering the team’s eighth national championship after previously assisting in social media strategy for the Tigers’ seventh national title. In 2025, the LSU Baseball accounts ranked No. 1 across all major categories including followers, impressions, engagements, and social value.

In addition to his work with the swimming/diving and baseball programs, Koch assisted the primary SID for football by managing weekly game notes in-season, setting up and executing press conferences for head coach Brian Kelly and players, and completing clerical tasks throughout the season and beyond.

Koch earned his bachelor’s of art in mass communication 2023 where he concentrated on journalism. He earned his master’s of science in leadership and human resource development in May 2025.