Kevin Cassidy

Kevin Cassidy serves as the Senior Director of Digital Marketing at LSU. Cassidy joined the LSU Athletic Department in March of 2019 as the Director of Digital Marketing and has been in his current role since July 2023. Cassidy oversees the digital marketing and advertising efforts for all 21 sports for LSU Athletics.

Cassidy came to LSU from the Office of the Commissioner of Major League Baseball where he worked for four years as a Senior Campaign Manager. While at MLB, Cassidy built, managed, and optimized paid digital marketing campaigns on behalf of eight Major League teams where he generated over $140 million in ticket revenue during his four years at MLB.

He received his bachelor’s degree in marketing in 2012 from Fordham University. He also received his master’s degree in digital marketing from Liberty University in 2022.