Position
Sr. Associate Communications Director
Class
Redshirt
Hometown
Slidell, La.

Jennifer Rodrigues is in her second year with the LSU Sports Information staff. She joined the department as a senior associate of communications in November 2015 after three months as the director of strategic projects in the Division of Strategic Communications on campus. Rodrigues, who has more than 20 years of experience in sports information, returned to the profession after a three-year hiatus from athletics.

Rodrigues is the primary contact for LSU’s women’s basketball team, and assists with the day-to-day media relations responsibilites with the football program.

A native of Slidell, La., Rodrigues came to LSU after a 17-year stint in Memphis, Tenn. She served in multiple capacities during her 16-year career at the University of Memphis, including as the assistant athletic director for media relations and as a marketing manager in the Division of Communications, Public Relations and Marketing. She spent seven months as an account executive at inferno, an advertising agency in Memphis, prior to her appointment at LSU.

Rodrigues worked with the U of M Athletic Department’s media relations office from 1998-2012. She was named Director of Athletic Media Relations at the start of the 2004 football season, and was promoted to Assistant Athletic Director for Media Relations in spring 2010. She was responsible for the publicity and promotion of the U of M football team, as well as overseeing the Athletics Media Relations Office. In 2005, she spearheaded a highly-publicized Heisman Trophy campaign for the U of M’s star running back DeAngelo Williams.

In May 2012, Rodrigues was hired as a marketing manager in the Division of Communications, Public Relations and Marketing, serving as the project manager for all marketing collateral of assigned clients within the internal creative team and also with the university’s external ad agency. Her clients included seven of the largest and highest-profile departments on campus, including Athletics, Alumni, and Student Affairs.

Rodrigues received her bachelor’s degree in journalism at UL-Lafayette in 1995. While at ULL, she was a student assistant in the sports information office from 1991 to 1995, handling the media relations and daily publicity for volleyball and the nationally-ranked softball team.

Following graduation from ULL, Rodrigues joined the staff at Northern Arizona University as assistant sports information director for women’s athletics. She also served as interim SID at NAU and handled men’s basketball and football. From NAU she went to Mississippi State University, where for two years she was assistant media relations director, before joining the staff and beginning a longtime career at the University of Memphis.

She and her husband, Mike, have a daughter, Ally.

 

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