NCAA college athletes now have the opportunity to benefit from their name, image and likeness. All three divisions have adopted a uniform, interim policy suspending NCAA name, image and likeness rules for all incoming and current student-athletes in all sports.  The policy provides the following guidance to member schools, college athletes and their families:

  • Individuals can engage in NIL activities that are consistent with the law of the state where the school is located. Colleges and universities may be a resource for state law questions.
  • Individuals can use a professional services provider for NIL activities.
  • College athletes who attend a school in a state without an NIL law can engage in NIL activity without violating NCAA rules related to name, image and likeness.
  • State law and schools/conferences may impose reporting requirements.

On July 1, 2021, Senate Bill 60 of the 2021 Regular Session of the Louisiana Legislature went in to effect and made it permissible (in the state of Louisiana) for student-athletes to receive compensation for the use of their name, image and likeness.  Most recently, amendments were made in Senate Bill 250 to continue to provide opportunities for student-athletes in the state of Louisiana.

LSU owns and protects multiple trademarks including, without limitation, its name, logos, color combinations, slogans, mascot and other indicia.  Use of LSU’s protected marks without permission from the University may be subject to criminal and/or civil penalties.

To learn more you can contact LSU Trademark Licensing, 225-578-3386, trademark@lsu.edu.