LSU Extends Multimedia Rights with OUTFRONT Media
BATON ROUGE — LSU announced today a new exclusive athletics marketing and multimedia rights agreement through the 2025-26 season with LSU Sports Properties, a division of OUTFRONT Media Sports Inc., across all of LSU’s athletics facilities and events.
The agreement continues to provide LSU Tigers corporate partners with single-source media sponsorship across all LSU Athletics platforms, including in-venue displays, print, radio, television, experiential marketing, online, mobile, social, Game Day hospitality, and various intellectual property rights.
“We are sincerely committed to promoting LSU around the world, and our agreement with OUTFRONT Media guarantees the most effective media experience for our fans both inside and outside of our campus venues,” said LSU Vice Chancellor and Director of Athletics Joe Alleva. “Our partnership with OUTFRONT Media is vital in sustaining the excellence we seek each day in all of our endeavors. OUTFRONT Media understands the inherent passion associated with LSU Athletics, and our student-athletes, coaches and fans all benefit tremendously from the resources OUTFRONT Media provides to our university.”
The partnership also provides LSU with access to OUTFRONT Media’s nationwide inventory of out-of-home displays for out-of-market communications, recruitment, and branding.
“We’re proud that LSU has entrusted OUTFRONT Media to continue managing its valuable multimedia and marketing rights,” said OUTFRONT Media Inc. Chairman and CEO, Jeremy Male. “This agreement continues to demonstrate our commitment to the exciting sports opportunities in out-of-home media.”
“Since 2005, our partnership has been built on trust and the proud traditions of the LSU Tigers,” said Doug Paschal, Vice President/General Manager of OUTFRONT Media Sports. “We look forward to another decade of innovation, growth and support for Louisiana’s flagship university and its athletics teams. This partnership also exemplifies the quality of the relationships we have with a growing number of universities and sports franchises across the country.”
In the past 11 years, OUTFRONT Media Sports has prided itself in growing opportunities for LSU Athletics and its corporate partners with new and innovative elements. In addition to core multimedia, including radio and video programming, OUTFRONT Media Sports has launched digital and social media initiatives for partners to reach a worldwide fan base, and provides unique in-venue experiences for more than 1.3 million fans who visit LSU’s first-class athletics venues.
Recently implemented partnerships include a unique Football National Signing Day campaign to welcome LSU’s 24 signees by integrating OUTFRONT Media billboard resources in New Orleans and Monroe, La., along with social media and web elements. OUTFRONT Media Sports also created a unique partnership to elevate LSU halftimes, first integrating Grammy-nominated 3 Doors Down with the LSU Marching Band at the Nov. 28, 2015, home game.
About OUTFRONT Media Inc.
OUTFRONT Media (NYSE: OUT) is one of the largest out-of-home media companies in the United States and has a leading presence in top markets throughout the United States and Canada. OUTFRONT Media’s diverse asset portfolio of billboard, transit, and digital properties in prime, iconic locations, delivers select audiences and location-based targeting for advertisers, as well as engaging ways to connect with increasingly mobile consumers, such as through its ON Smart Media platform. Through OUTFRONT Sports Media, advertisers can reach sought-after audiences at some of the most prestigious collegiate teams and sports venues in the country with creative in-venue and on-campus media. www.OUTFRONTmedia.com