Fans Reminded to Look for Officially Licensed Gear

by LSU University Relations
Fans Reminded to Look for Officially Licensed Gear

BATON ROUGE — As LSU’s spring sports’ seasons are ramping up, the university would like to remind Tiger fans shopping for LSU memorabilia to always look for the “Officially Licensed Collegiate Product” label when purchasing merchandise.

This label assures the consumer that the product has been approved and represents the goodwill of the university. Products that do not bear the label, but use the marks of LSU, may represent trademark infringement.

When purchasing LSU merchandise, consumers should always look for the following characteristics to ensure the merchandise they purchase is officially licensed:

  • All officially licensed merchandise should display the “Officially Licensed Collegiate Product” hologram somewhere on the product or hang tag.
  • The merchandise should depict LSU logos and marks in a tasteful manner, as the university does not approve distasteful designs.
  • The tag on the garment should be intact. A torn or missing tag is evidence of a second- hand garment, one that probably would not meet the stringent quality standards in place at the university.
  • All merchandise should bear the name of the manufacturer somewhere on the product, either in the form of a hang tag or neck label, or should be screen-printed directly on the garment.
  • All merchandise should have the appropriate trademark designations (i.e. TM or ®) next to a specific name or design.

LSU works with The Collegiate Licensing Company, or CLC, and law enforcement to ensure that merchandise being sold is officially licensed.

Licensed LSU merchandise is available the Athletics Department’s office on-campus store, the LSU SportShop, or at

For more information about Tiger retailers, visit the LSU Trademark Licensing website at