LSU and Bank One Renew Partnership
BATON ROUGE — LSU and Bank One announced Monday afternoon that they have renewed their partnership that gives Bank One exclusive bank sponsorship rights to Tiger Athletics.
The five-year renewal continues Bank One’s position as the official bank of the LSU Tigers. Bank One will continue to have:
- Official bank category exclusivity at all LSU athletics events
- Dominant scoreboard signage at all LSU athletics venues, and
- Business development promotions at LSU athletics events
“Bank One has become an important part of the LSU Athletics family and it has afforded us some important opportunities,” said LSU athletics director Skip Bertman. “We’re pleased that we have been able to extend this agreement and that our future includes Bank One as a partner.”
The successful partnership began in 1998 when Bank One entered Louisiana following its purchase of Premier Bank and First Commerce Corporation.
Bank One’s partnership with LSU is one of the company’s most extensive marketing relationships with a college or university, said Mark Bensabat, market president of Bank One in Baton Rouge.
“We pursued a partnership with LSU because of its national reputation in athletics and the devotion it generates from its avid fan base,” Bensabat said. “By renewing the partnership, we can continue to offer financial products to more and more Tiger fans. As we move into the second phase of our partnership with LSU, we plan to develop more opportunities to capture the excitement of supporting Tiger athletic teams while building on our expanding Louisiana customer base.”
Bank One will continue to offer Tigers Banking for its consumer customers throughout Louisiana. LSU will receive a portion of every purchase made with an LSU Tigers Visa or MasterCard, as well as a fee for every new account opened under the Tigers Banking program.
Tigers Banking benefits also include:
- No annual fee and a low introductory rate
- LSU-themed checks and checkbook cover
- LSU-embossed credit and debit cards
Bank One Corporation (www.bankone.com) operates nearly 200 banking centers in Louisiana. It is the nation’s sixth-largest bank holding company, with assets of nearly $300 billion. Bank One currently has more than 52 million credit cards issued, nearly 7 million retail households, and over 20,000 middle market customers. It also manages $171 billion of clients’ investment assets.